Local SEO Services and Regional SEO Campaigns

What is Local SEO and how can it help your business?

When people search online for products & services they usually include the area in the search so that they only see the results near to them, and this usually results in Google showing a map and localised search results. 

In the example below we have used the regional search term “estate agents Berkhamsted”,  the results displayed will be a mixture of natural search results and local search results along with the normally paid ads.  

When we say “local search results” we mean the Google Places results, these particular results correspond with a place markers and are also highlighted on the map.

The first image shows how the search results are displayed when a user searches for a local or region based keyword.  

The results are typically made up of the 3 pack local results, organic search results and paid ads.

By default Google normally shows 10 organic results on a page plus the map and 3 map listings.  Sometimes one organic results are displayed above the map listing, it varies on different search queries.

In the second image, you can see the 3 pack map results.   It is very visible and prominent in local searches so it is important that you are being shown here for your local area.  All the information Google displays here is fed from your Google My Business Page

A Google My Business (GMB) page allows you to display relevant information and content about your business and helps by allowing you to market and promote your business brand on Google’s network.

You can share updates, receive reviews from your customer and publicly publish content relative to your business.

Now is more important than ever to come up in the local search results.  Google have adapted the way that they present local search results making them different to the normal organic rankings.

Take advantage and claim your Google My Business Page to show up in the map 3 pack search results when a user is searching for your keywords in your regional area.

We can help you manage your Google My Business page and connect with your existing and prospective clients, contact us to discuss a strategy and get ahead of your competitors.

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